People don't often remember what you say. Even less so during a meeting. Engagement can be low. Attention can drift to the technology in the room.
Increase the level of attention and participation in your meetings. People pay more attention when an illustrator is present. They want to know what's being drawn and which ideas get captured. They want to see their words as part of the takeaway so they're thoughtful and focused.
Increase meeting takeaway. Every time you meet with a strategic group, provide an Illustrated Model as a key takeaway. People will return to these key ideas in the future and engage more rapidly.